Customer.io vs. Intercom
Customer.io vs. Intercom
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Top reasons companies choose
Customer.io over Intercom
Customer.io over Intercom
INTERCOM | CUSTOMER.IO | Deliverability support | Webhook-triggered campaigns | Ad audience sync | Unlimited user seats | Data warehouse sync | Batch updates | Journey metrics | Transactional API | Connected forms |
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Built to scale
From early-stage startups to public companies, Customer.io is architected to meet your needs.
Compliance made easy
Ensure that all your security standards like GDPR, CCPA, and HIPAA are being met.
How Customer.io wins
Comprehensive customer messaging
Experience a comprehensive, multi-channel messaging platform that effortlessly enables proactive, behavior-based messaging across email, SMS, in-app, and push. In contrast, Intercom’s platform, designed mainly for reactive messaging based on inbound chat requests, has limitations in proactive messaging capabilities, lacking advanced features like robust branching, testing, and optimization.
Your data, used your way
Leverage Customer.io’s powerful segmentation engine, enabling the use of unlimited customer attributes for sending personalized messages to your audiences. Harness the potential of external application data through webhook-triggered campaigns when needed. Intercom has limited segmentation capabilities, particularly in real-time customer behavior. Intercom’s constraints include the inability to sync ad audiences and a limitation of 250 custom attributes per workspace, restricting your ability to build segments for powering effective campaigns.
Robust reporting and analytics
Run customized reports directly in Customer.io or export your data, allowing you to easily understand the effects of your messaging on your audience and provide opportunities to optimize quickly. Intercom’s advanced reporting features are limited to higher plans, making them inaccessible to some customers.
With the flexibility and interoperability of Customer.io, we’ve been able to build some truly insane and elaborate onboarding flows. We’re sending webhooks, moving people down different paths, A/B testing, adding dynamic content with liquid, and automatically segmenting based on where the user came from.
Ammon Brown, VP of Growth at x.ai
With Intercom, you have to do everything in HTML and we don’t always have a technical person for that.
Neal O’Grady, Co-Founder of Demand Curve
Messaging frequency is key for our strategy. We can’t email our customers daily, so increasing frequency with a multi-channel strategy is how we can scale message volume. The conversion rates prove that strategy is working.
Ugo Iwuchukwu, Head of Marketing & Partnerships at Bamboo