Criteo Audiences Destination

About this integration

This destination sends information about your website’s visitors and app users from your sources to Criteo using Criteo’s Audience API. Identifying people and managing traits in Criteo helps you send hyper relevant ads to increase traffic, promote product discovery, and drive conversions.

Getting started

Before you can setup your Criteo Audiences destination, you need to create a Criteo API Marketing Solutions app to generate your app credentials. Follow Criteo’s Developer Portal checklist to generate your credentials.

You also need your Criteo Advertiser ID. Talk to your Criteo Account Strategist if you don’t know your Advertiser ID.

  1. Go to the Data Pipelines tab and click Connections.

  2. Click Add New under Destinations.

  3. Select the Criteo Audiences destination.

  4. (Optional) Select the sources that you want to connect to this destination. You can always connect sources to your destination later. We’ll only show you eligible sources.

  5. Configure your destination.

    1. Client Id: Your Criteo API client ID

    2. Client Secret: Your Criteo API client secret

    3. Advertiser Id: Your Criteo Advertiser ID

    Setup your destination
    Setup your destination

  6. Click Enable Destination.


When you’re done setting up your destination, you can go to the Actions tab to see how we map source events to your destination.

You may need to add actions for this destination

While we often have default triggers for actions, we don't always add those actions as defaults. You may need to add actions to make sure that you're sending all the data that you want to send to your destination. See our actions page for help setting up actions.

ActionDefault TriggerDescription
Add users to Audience

type = “track” and
event = “Audience Entered”

Add users from Criteo audience by connecting to Criteo API
Remove users from Audience

type = “track” and
event = “Audience Exited”

Remove users from Criteo audience by connecting to Criteo API
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