Braze Cohorts Destination

About this integration

The Braze Cohorts destination helps you send group calls to Braze as cohorts. Cohorts provide a scalable solution to storing subscription preferences and other data, eliminating the need to store group data as user-level attributes in Braze.

Getting started

  1. Go to the Data Pipelines tab and click Connections.

  2. Click Add New under Destinations.

  3. Select the Braze Cohorts destination.

  4. (Optional) Select the sources that you want to connect to this destination. You can always connect sources to your destination later. We’ll only show you eligible sources.

  5. Configure your destination.

    1. Client Secret: Data Import Key for the client whose cohort this belongs to. Also known as customer key.

    2. Endpoint: Your Braze REST endpoint. See more details

  6. Click Enable Destination.

The setup is complete and the Audience will start syncing to Braze Cohorts. We create a new cohort (if one does not already exist for the Audience Key) and add/remove users to/from the cohort accordingly. The audience will appear in your Braze account under Engagement > Segments.

If you add multiple actions in your Braze Cohorts destination, we recommend changing the trigger for your actions Event Property audience_key = <your_audience_key>. This ensures that each action maps specifically to the cohort you want to target in Braze.


When you’re done setting up your destination, you can go to the Actions tab to see how we map source events to your destination.

You may need to add actions for this destination

While we often have default triggers for actions, we don't always add those actions as defaults. You may need to add actions to make sure that you're sending all the data that you want to send to your destination. See our actions page for help setting up actions.

ActionDefault TriggerDescription
Sync Audience

event = “Audience Entered” or
event = “Audience Exited”

Record custom events in Braze
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